Off-page SEO can be a task for a few. External link establishment isn’t simple in the advanced period of SEO and with such a significant number of signs, systems and prospects out there, it tends to be difficult to realize where to begin.
Fortunately, there is an entire armory of devices available to us – both paid and free – that you can use to make your life less demanding in every one of these territories. Not exclusively can these devices accelerate a portion of the more verbose procedures that go with the job, however they can likewise expand the size of your methodologies and enhance achievement rates.
Ahrefs is one of the most useful tools for identifying link opportunities.Enter a domain, and you’ll see a report with all of the sites that link to that domain, as well as the individual pages that they link to.
You can use this first to evaluate where your site stands in terms of your backlink profile.But beyond that, you can use it to see where your competitors’ links are coming from, and what kinds of pages on their sites are attracting high numbers of links.
Then, you can use this insight to improve your own link building strategy and add to your list of potential link targets.
Check my Links is my go-to tool when carrying out broken link checking on external sites.
Found a resource list you’d quite like to get your content cited on? A broken link check on said page which identifies some issues means you A) have a helpful reason to contact the webmaster to begin with and B) have given the webmaster a reason to edit the site, thus increasing your chances of gaining a backlink.
You can then also use Linkclump to copy and paste all the broken links you find into your outreach email, too.
Linkclump is a Chrome extension that can highlight multiple links at once on a page and then serve an action for those links, whether it be copying them to paste into a spreadsheet or opening them in multiple tabs.
This may not sound like a lot, but if you’ve ever had to copy or click a huge list of links one by one, you’ll know it’s one of the most tedious things on earth. This will not only save you time and effort when doing your job, but a tiny fraction of your sanity too. It is free
Internet archive is exactly what it says on the tin – a historic index of pages and sites across the web.
As for using this for off-page SEO, it can be incredibly useful when you find broken links with Check My Links. When you find a link to a 404 page, the chances are that there was once good content on it and other sites will be linking to it too.
You can use Internet Archive to find out what this content was, recreate (and improve) it, and then outreach to other sites requesting they update the broken link back to the updated resource.
There are numerous plugins you can get for your browser that give you separate metrics on the web page you are browsing, however SEOquake has most of what you need under one roof, including page rank, domain age, Cache date, social shares and more.
SEOquake also works in SERPs, allowing you to see metrics of every website from a single page and has a handy option that highlights nofollow links with a strikethrough.
Also Read – Top ON-PAGE SEO Tools
Talkwalker Alerts, to summarise it in the quickest way possible, is Google Alerts. However, the biggest difference between Talkwalker’s offering next to Google’s is that it actually works.
Don’t ask me why, but for some reason around 2013, Google Alerts broke, and last time I checked it’s still not fixed. Talkwalker’s offering delivers either immediate, daily or weekly alerts when it finds whichever search term you are following on the web.
These alerts are useful for no end of things; tracking brand mentions, tracking competitor mentions, unearthing new off-page opportunities via footprints and much MUCH more.
Streak for Gmail is exactly what it says on the tin – customer relationship management for your inbox.
Not only does it have a pretty interface that is very intuitive to use, but it’s fantastic for managing your outreach process from “Hello, how are you?” to “Thanks for the link!”
This means no prospect currently in the outreach pipeline gets lost or forgotten. You can also add useful notes to emails for both current and future reference.
If you can’t afford to splash out a few bucks on BuzzStream, consider this as the alternative.
Screaming frog is mainly praised for being an (excellent) on-site SEO tool, however, once you understand the ins and outs of the software you’re sure to find uses for off-page SEO too.
A personal favourite use of mine is for brand mention link reclamation, by using Screaming Frog to crawl the complete list of pages I have found and using a custom filter to see if there is a hyperlink back to said brand’s website or not in the HTML. This can save hours (or even days!) over manually checking each mention.
The first line on Niels Bosma’s page for SEOTools for Excel is “Real SEOs work in Excel.” We can’t argue with that statement, and we also can’t argue with just how useful his brainchild is either.
SEOTools for Excel can import a whole wealth of data into your spreadsheets, for both on-site and off-page SEO purposes. Not only can you access page rank and social shares, but it makes good use of Magestic SEO’s API too.
One of my favourite uses for this tool is sorting prospect lists by their authority and signals, thus meaning I can prioritise them in terms of importance and benefit.
SEMrush is one of the most popular tools available within the SEO industry.
And while many marketers think of it primarily as a tool for researching their competitors’ keywords, it can also be extremely useful for finding link building opportunities.
This is especially true if you use the built-in Link Building Tool, which was specifically designed to help site owners evaluate link prospects, track new links, and track link building progress.
SEMRush has a lot of data, which can be useful for everything from penalty analysis to backlink audits. A great all rounder.
Rapportive is a web plugin for Gmail and is incredibly useful for pulling in all social profiles associated with an email address.
Link Risk is a tool developed by hands-on SEOs for hands-on SEOs, which gives it a very competitive edge for a wealth of activities, from discovering and disavowing links to ongoing monitoring and reporting.
LinkRisk’s most impressive aspect we felt was their email search. Going a few steps beyond the above mentioned Rapportive, LinkRisk brings back all that information and then some! A search on my personal email managed to bring back not only the obvious Facebook and Twitter handles, but it also returned with my Dead Format and Playfire accounts.
Linkbird is a tool that serves as an all-round hub of information and data tracking for SEOs, however I feel it favours link building primarily.
Linkbird also offers an alert service to track your most important business phrases around the web, be it your own brand, competitor mentions or those discussing subjects relevant to your industry.